GLOBAL RESEARCH ARCHIVE
BLLN Management Meetings: Notes from the Road
Research evidence excerpt
BLLN Management Meetings: Notes from the Road
firm is a more labor-intensive process, and they don't have the capacity
to run this assay on every positive NIPT test from every lab.
Prenatal Testing Market Penetration & Growth: BLLN management thinks the overall •
prenatal market is ~60% penetrated, and they estimate 80%+ of pregnant patients are
getting aneuploidy testing and 50% or less are getting carrier screening. While the
prenatal testing market overall used to grow ~MSD% on increasing coverage/ASPs,
BLLN believes that it will grow faster as the attachment rate of carrier screening increases,
driven by innovations (like Unity fetal risk screening) that remove the barrier to adoption of
needing the partner's carrier screening test. BLLN management also noted that treatment
paradigms are starting to shift, with increasing numbers of pregnant patients with CF
affected fetuses being treated during pregnancy and some of the first cases of SMA
affected pregnancies being treated during gestation. As these interventions become more
standard, BLLN also thinks that there is more significant clinical utility of tests like the
Unity fetal risk screen, and that will also drive growth in the total market's adoption. ASP
tailwinds also remain a future opportunity, with management sharing that they currently
only get paid on ~20% of fetal risk single gene NIPTs and ~20% on RhD testing, leaving
room for upside as these more innovative test components get increased coverage.
Competition & Share Gains: Given the market is growing, BLLN doesn't need to grow •
solely by taking share from other players. That said, management has gone back and
analyzed the last four quarters' data on new account wins. BLLN shared that every quarter
in prenatal they add ~400 new providers.
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