Replay: Expert Access: Barclays: US Spirits Industry | Expert call with Tyree Williams

Research evidence excerpt

Replay: Expert Access: Barclays: US Spirits Industry | Expert call with Tyree Williams

Equity Research

14 May 2026

Replay: Expert Access

Barclays: US Spirits Industry |

Expert call with Tyree Williams

In case you missed it, we provide the replay of our call with

European Consumer Staples

our expert speaker Tyree Williams. Tyree has two decades of Laurence Whyatt

experience in senior commercial and strategy roles at +44 (0)20 7773 5324 laurence.whyatt@barclays.com

Southern Glazer’s Wine and Spirits, following earlier Barclays, UK

leadership positions at Pernod Ricard. Takeaways below.

Please see below replay information for the event held on

Tuesday, 12 May 2026 at 1:00pm – 2:00pm UTC

This replay is strictly and solely for the benefit of the intended recipients. Barclays Events Terms of

Service and the Barclays Events Privacy Notice

Watch

This transcript/recording is provided in an unedited format. Barclays is not responsible for the

recording quality or any transcription errors or omissions.

Below are our key takeaways from the call:

•• The US alcohol market is normalising, not structurally broken. Tyree pushed back on the

“sky is falling” narrative, arguing that the industry is coming down from COVID-era highs

rather than entering permanent decline. His view is that weaker brands with unclear

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during this event are solely those of the speaker and do not represent the views or opinions of

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third-party speakers at the event (“Third-Party Content”). Any such Third-Party Content has not