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GLOBAL RESEARCH ARCHIVE

Assurant Inc.: Durable and Differentiated Growth; Upgrade to OW

Published: 2026-05-14Institution: Morgan StanleyCompany / ticker: AIZ.NPages: 16Original language: 英语Evidence page: 6

Research evidence excerpt

Assurant Inc.: Durable and Differentiated Growth; Upgrade to OW

IdeaM

What We Learned at Assurant: Mobilized – Nashville Device

Care Center Tour

Connected Living should remain a durable growth driver through 2026 and 2027 as

Assurant expands beyond device protection into higher-value services across the entire

mobile device lifecycle, including trade-in, reverse logistics, repair, fulfillment, and certified

pre-owned devices. Growth is supported by deep, embedded relationships with major

carriers and OEMs, where Assurant is integrated into retail workflows, claims, logistics,

and customer-retention programs, creating high switching costs and sticky recurring

revenue streams. Management also highlighted significant international white-space

opportunities, continued expansion across multiple growth vectors, and increasing scale

advantages driven by proprietary AI-enabled underwriting, automation, and supply-chain

capabilities that competitors struggle to replicate. Importantly, secular trends including

rising device prices, growing demand for certified pre-owned phones, and carriers pursuing

higher attachment rates through embedded protection offerings should continue

supporting durable growth and attractive margins over the next several years.

The business has a counter-cyclical nature that's advantageous. Management also

highlighted how rising memory costs are increasing smartphone prices and creating

additional pressures across the device ecosystem, which we believe ultimately supports

Assurant’s mobile strategy and growth outlook. As higher device costs drive affordability

concerns and lengthen replacement cycles, demand for certified pre-owned devices, trade-

in programs, repair, and protection solutions should continue to increase. Importantly,

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