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Bridgestone: F12/26 1Q Results: 1Q Overshoot, Full-year Guidance Unchanged
Research evidence excerpt
Bridgestone: F12/26 1Q Results: 1Q Overshoot, Full-year Guidance Unchanged
Update
May 14, 2026 10:02 AM GMT
Morgan Stanley MUFG Securities Co., Ltd.+MBridgestone (5108) | Japan Shinji Kakiuchi
Equity Analyst
F12/26 1Q Results: 1Q Shinji.Kakiuchi@morganstanleymufg.comHayato Takashima +81 3 6836-5416
Research Associate
Hayato.Takashima@morganstanleymufg.com +81 3 6836-5414
Overshoot, Full-year Guidance
Bridgestone (5108.T, 5108 JT)
Tires | JapanUnchanged
Stock Rating Equal-weight
Industry View In-Line
Price target ¥3,600
Reaction to earnings Shr price, close (May 14, 2026) ¥3,420
Mkt cap, curr, basic (bn) ¥4,365.8
Unchanged Modest upside Largely unchanged Avg daily trading value (bn) ¥16.7
Impact to our thesis Financial results versus consensus Direction of next 12-month
consensus EPS
Source: Company data, Morgan Stanley Research
Exhibit 2 : Adjusted OP quarterly trend
Key Takeaways
Adjusted OP(Y bil, LH) Adjusted OPM(RH)
Adjusted OP in 1Q (Jan–Mar) was ¥122.2bn (+9.7% YoY). Beat consensus; positive. 150 15%
A weaker yen, cost reductions, and mix improvement contributed. 125
100 10%
In North America, as demand slowed due to a cold snap, the multi-brand strategy 75
and new products contributed to sales. Europe also benefited from an increase in 50 5%
premium products.
0 0%
Full-year OP plan unchanged at ¥515bn. Bridgestone estimates the impact of the 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
Middle East situation at -¥70bn for the year. If WTI stays at $90/bbl through the 12/23 12/24 12/25 12/26
year, the impact would occur mainly in 2H. Source: Company data, Morgan Stanley Research
For the estimated inflationary cost items (including raw materials, energy, and
ocean freight), the company said it will work to minimize the impact through cost
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