GLOBAL RESEARCH ARCHIVE
US Softlines Retail "UBS Evidence Lab inside: Secondary Sneaker Market: ..."
Research evidence excerpt
US Softlines Retail "UBS Evidence Lab inside: Secondary Sneaker Market: ..."
ting the recovery is still uneven. Aditya Kulkarni
Overall, resale trends point to a gradual inflection, but not yet a broad-based rebound in Associate Analyst
Nike fundamentals. aditya.kulkarni@ubs.com
+1-212-713 1098
Key secondary market stats for Nike, Jordan, Adidas, and New Balance: Serge Severenchuk
Nike: The average last sale price for all Nike brand products increased 1.7% y/y in Associate Analyst
April, with the average last sale price $144 in April 2026 vs. $142 in April 2025. serge.severenchuk@ubs.com
+1-212-713 4856
This is an acceleration from1.0% in March.
Srikar Vinjamuri
Jordan: The average last sale price for all Jordan brand products increased 3% y/y Associate Analyst
in April, with the average last sale price $197 in April 2026 vs. $191 in April 2025. srikar.vinjamuri@ubs.com
This is a deceleration from 10.5% in March. +1-212-713 3448
Adidas: The average last sale price for all Adidas brand products increased 9.9%
y/y in April, with the average last sale price $121 in April 2026 vs. $110 in April
2025. This is an improvement from 6.2% in March.
New Balance: The average last sale price for all New Balance brand products
increased 5.2% y/y in April, with the average last sale price $128 in April 2026 vs.
$122 in April 2025. This is an improvement from -2.3% in March.
What's inside this note: A secondary market price tracker:
This report tracks prices in a secondary market of the following Nike styles: Nike Air
Force 1, Nike Air Max, Nike Air Vapormax, Nike Blazer, Nike Dunk, Nike KD, Nike Lebron,
Nike SB, Nike Zoom. The report also tracks secondary market prices for the following
Jordan styles: Jordan 1 Low, Jordan 1 Mid, Jordan 1 High, Jordan 1 Retro, Jordan 2 Retro,
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