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RESTAURANTS : Franchise Files: Pizza & Subs - The Gap Widens
Research evidence excerpt
RESTAURANTS : Franchise Files: Pizza & Subs - The Gap Widens
EQUITIES
RESTAURANTS
Franchise Files: Pizza & Subs – The Gap Widens
We updated our proprietary franchise database using ~23K pages of FDDs across nearly 60 chains11 MAY 2026
Sector Research Report and ~160K locations. This marks the fourth edition of our Franchise Files. Today’s dish: Pizza &
Production time: 11:12* (London time)
Subs. Links to our previous editions: Coffee, Burgers, Chicken.
Research Analysts & Publishing Entities
Steve McManus Both the Pizza & Subs menu categories have seen bifurcation as the defining theme
BNP Paribas Securities Corp1 Pizza saw -0.3% Y/Y sales decline in ’25 per Technomic; Sandwich grew +0.3% - both trailing +2.9%
(+1) 347 899 5065
Stephen.Mcmanus@us.bnpparibas.com for overall LSR. Underneath, share is diverging sharply (Figure 2): Dominos and Jersey Mikes are
winning; Pizza Hut, Papa Johns, Subway and Panera are losing.
Ken Deng
BNP Paribas Securities Corp1
(+1) 631 568 6767 The FDD filings reveal what headline data misses
kaiyuan.deng@us.bnpparibas.com 1) Franchisee economics continue diverging. Dominos leads the group on investment efficiency
while legacy systems (Subway, Pizza Hut, and Arby’s) continue rationalizing units.
2) Scale advantages widening. AUV growth led by Dominos, Jimmy Johns and Jersey Mikes. DPZ
leads in consistency – ~51% franchisee unit above chain AUV, +100bps Y/Y (Figure 5, Figure 6).
3) Development is clustering into fewer battlegrounds. Projected openings skew heavily to TX,
CA, and FL, raising future saturation debates (Figure 9).
4) Margin pressure remains uneven, disclosure is limited, but telling – Dominos EBITDA margin
compressed while Panera improved.
5) The footnotes matter, from delivery fees to digital menu board Capex, FDD disclosures
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