[TF Media & Internet] Summer Season Update 0729: A String of Great Showings, Bullish on August Performance

English summary

How should we review and understand this year's summer box office? The start came a bit late, but there have been a series of great showings. Affected by distributors' release strategies, review progress, and other factors, the overall scheduling pace is late this year, but we have repeatedly emphasized that #the improvement in supply is a certainty this year. Since July 11, the logic of supply improvement has been gradually realized. Currently benefiting from the Women's World Cup and 'Eight Immortals,' the overall box office has maintained a relatively stable momentum for three consecutive weeks. But supply improvement is not limited to this; #we continue to be bullish on the continuity of the August box office. August: ① 'Spider-Man' officially premiered on July 29, with good reviews at home and abroad; looking forward to weekend box office performance; ② 'Annual Meeting 2' is advanced to August 1, 'Odyssey' on August 14, 'Go to Your Island' on August 19; ③ Reserves include 'Dragon Restaurant,' 'Life Counselors,' and 'Blooming Thoughts' awaiting release. How about market trading? Currently, it is mainly trading on realized reality, but we are bullish on the August box office expectations. Precisely because this year's scheduling style/pace is 'somewhat different,' the film industry since July has been #more about trading on existing realities (e.g., Women's World Cup exceeding expectations, 'Eight Immortals' preview screenings exceeding expectations, etc.), with clearly less trading on future expectations than in previous years, and better chip positions. ...