【Zhongtai Auto He Junyi Team】Motorcycle Export Report: European Sub-country/segment Still Has Breakthrough Room; Latin America Is an Important Incremental Market for All Brands, with Large Long-Term Market Share Upside

English summary

Core content: 1. Domestic motorcycle market: total volume and future trend outlook. 2. European motorcycle market: capacity and landscape of five European countries, future growth space. 3. Latin American motorcycle market: capacity and landscape of four Latin American countries, how to achieve from-zero-to-one breakthrough. 4. Core target analysis (Loncin/CFMoto). Core views: 1. Europe: Current overall market share of Chinese brands in Europe is still low (Loncin about 5%, CFMoto about 3-4%). Future growth points lie in filling segment categories (VOGE mid-large scooters + street bikes; CFMoto scooters, etc.). Long-term, both CFMoto/VOGE shares have room to double. 2. Latin America: Total motorcycle volume in Latin America is about 6 million units, with 10-40% growth in core countries in 26H1, industry continues to expand. Chinese brands first broke through in Argentina & Colombia, with high growth in recent years. Brazil & Mexico, although leader concentration is high, can enter the market through top-tier agents. Chinese brands are expected to replicate the European process in Latin America. 3. ...