[Cinda Consumer] Semir Clothing Recommendation Update

English summary

# Terminal retail recovered in July compared to June. July (through the 27th) terminal retail +6.87% YoY, significantly faster than June's +1.38% YoY. Year-to-date data: cumulative +8.02% as of July 27, maintaining good growth. From the previous year-to-date data through June, H1 full-system cumulative +8.40% YoY, of which Semir +4.13%, Balabala +7.30%, other brands +27.63%, showing a pattern of stable Semir + booming Balabala + high growth in other brands. # Children's wear brand matrix is rich, with notable revenue contribution. The company's new brands (including Mini Balabala, Semir Kids, and licensed Puma, etc.) maintain strong momentum, Q1 sales +30%, accounting for over 10% of total sales and achieving breakeven. # Spider-Man marketing event, the company responded actively. After Spider-Man's lead actor spontaneously purchased and wore Semir brand shorts, Semir's official account quickly responded by posting celebrity same-style product information on Xiaohongshu, and organized group movie-watching events inviting fans to watch 'Spider-Man'. Same-style product sales continue to rise. ...