Everyone Thought New Oriental Was Surviving on Livestreaming, but It Just Earned 4 Billion Yuan

English summary

### Everyone Thought New Oriental Was Surviving on Livestreaming, but It Just Earned 4 Billion Yuan Time: 2026-07-31 23:47:50 Content: Today we are not reading a script; let's chat about New Oriental. Because this company, eh, really gives one a lot to think about. To be honest, when the earnings report came out last night, I stared at that number and let out a 'wow' in my heart. Many people's impression of New Oriental is still stuck in that year: the 'double reduction' policy knocked down the giant, and then it barely kept alive through livestream e-commerce via East Buy. This narrative is so widespread that even some friends at institutions asked me if New Oriental is now half an MCN. Wrong, very wrong. Or rather, only half right. It was indeed almost floored, but it not only survived, it quietly trained itself to be stronger than before—so strong that you might not believe it, so strong that this just-released earnings report blasted out the highest profit in the company's history. Yes, the highest ever, higher than before the 'double reduction' policy, higher than before the pandemic. Let's first chew on this number, otherwise you won't feel it...