Corning: Weak consumer demand and rising memory costs pressure panel prices; industry operating environment under pressure in H2 2026

English summary

After a period of price stability, full-size panel prices generally declined in July, and the market expects the downward trend to continue in August; TV manufacturers are actively pushing panel price cuts while applying for market development funds to offset rising production costs from memory price increases, supporting stronger end-of-year promotions in H2 2026 against the backdrop of weak end-consumer demand. TV manufacturers are unable to pass on rising full-chain costs to end consumers and continue to suffer operating losses; they are adjusting product structures and increasing capacity for large-size TV panels, where memory materials account for a lower share of the overall BOM. ...