[Guohai Media] Bloks update: Building block car product line taking shape, breakthroughs in overseas and adult-oriented markets; watch 813 earnings call

English summary

#The building block car product line is gradually maturing, with expanded IPs and price bands, planning 15 SKUs in 2026. The company launched building block car products at an exhibition in October 2025, and brought them to market in November. It has now established three major series: C series, E series, and S series. Among them: ①C series has launched 3 batches, using Transformers and Ultraman IP, positioning raised from 16.9 yuan to 19.9 yuan, targeting student groups. ②E series has launched 2 batches, expanded to Batman IP, mid-to-high-end, priced at 29.9/36 yuan, positioning core IP audiences, and may launch other IP products later; ③S series is in planning, priced at hundreds of yuan, positioning collection-level for adult model players. In addition, the first car company (Ford) cooperation has been officially announced, in the product planning stage. Since the early stage of scale-up may drag down gross margin, future gross margin is expected to improve with product price increases and the launch of high-end lines. ...