[Kaiyuan Commercial Society | Internet E-commerce Special: Inventory Optimization, Profit Repair, IPO Acceleration, Cross-border E-commerce Enters a New Cycle of Branding and AI Empowerment]

English summary

Since 2025, leading companies have actively reduced procurement and stocking, and the industry has entered the latter half of destocking. #Inventory structure optimization has alleviated impairment and expense pressures. Combined with #2026 tariff costs falling year-on-year and some companies receiving tax rebates, leading cross-border e-commerce companies are expected to continue repairing profitability. In addition, in the second half of 2026, #cross-border e-commerce IPO activity is accelerating, with multiple companies showing high revenue growth and improved profitability, and the industry's prosperity and attention are expected to rise together. Branding has become the long-term main line, and industry supply is accelerating toward concentration among leaders. Demand upgrades, homogeneous competition, and rising compliance costs are driving the industry from low-price distribution to brand development. Leading companies continue to improve their multi-brand, omni-channel layouts, #generic sellers are accelerating the transformation to boutique operations, and independent brand companies are entering the IPO stage intensively. Companies with brand operation and global replication capabilities are expected to continue to capture market share after industry consolidation. ...